Creschange | GTM Strategy & Revenue Architecture for B2B Startups

Build predictable revenue with hands-on GTM execution. Creschange helps seed to Series A startups create scalable sales systems, validate ICP, and accelerate growth.

The Sales Problem

Most B2B startups don't have a sales problem — they have a systems problem. Founder-led selling doesn't scale, and hiring reps without infrastructure just burns cash faster.

Revenue Engine

We build your entire revenue operating system: ICP validation, sales playbooks, pipeline architecture, CRM setup, and rep enablement — all embedded, not advisory.

Seed Stage — Validation Sprint

A focused 90-day engagement to validate your Ideal Customer Profile, build your first sales playbook, and create a repeatable beta pipeline. Perfect for pre-seed and seed-stage B2B startups finding product-market fit.

Learn about Seed Stage services

Scale Stage — Sales OS Build

Install a complete Sales Operating System over 4-6 months. Standardise your sales process, build dashboards, enable your team, and create predictable revenue growth for Series A and beyond.

Learn about Scale Stage services

For Investors

De-risk your portfolio with commercial due diligence and hands-on GTM execution. We help VCs and PE firms validate commercial viability and accelerate portfolio company revenue.

Learn about Investor services

About Creschange

Founded by Florin, a revenue leader with experience scaling B2B SaaS companies from seed to Series A and beyond. Hands-on, embedded execution — not slide decks.

About us

Methodology

Embedded Execution

We don't advise from the sidelines. We build in the trenches — logging into your CRM, joining your Slack, and leading pipeline reviews.

Agnostic Architecture

We build the system that fits your deal size, pragmatically selecting the right tools for your ACV and sales cycle.

Process-Led Automation

First we fix the physics, then we add the AI. We simplify workflows and clean data before deploying automation.

Testimonials

"Before Florin, every sale was a fire drill. Three months later, we had a playbook." — SaaS Founder, AI/ML Platform

"We went from £1.2M to £1.9M with the exact same team just by fixing the way we sold." — Commercial Director, B2B SaaS Platform

Book a Meeting

Ready to build your revenue engine? Book a free consultation to discuss your GTM challenges.

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